(updated 25 Mar 2010) Over the past two years, with the aid of a small group of sociologists, psychologists and curious onlookers, I have been capturing, tagging, and documenting the various types of personalities who use social media through the Twitter platform. Originally, I was going to post these results in two installments, the first featuring normal personalities, and the second focusing on the dysfunctional. However, all data collected to-date indicates, thankfully, that there are are not any non-dysfunctional personalities to contend with on Twitter. So I have only had to do half the work I anticipated.
1. The Zombie - Also known as the “Bot“, these are twitter accounts that are not really alive, but have the appearance of being alive through the use of software automation. At first glance, their markings are quite similar to the Guru, the Marketer, or the Bartlett. Prolonged exposure to too many Zombies will inevitably suck the life out of your social media experience. Twitter does occasionally thin large herds, such as the Vancouver Zombie Massacre in August 2009. However, there is a strong tribe of approximately 20,000 who have evaded capture. They follow only each other, and tweet only amongst themselves. Under no circumstances should you post phrases like “how do I make money”, or keywords such as “MLM”, “trump” or “niche marketing”. You will be mobbed by these creatures within the hour.
Identifying traits: inability to dialogue; inability to ReTweet; nearly identical following and follower numbers; posts are branded with the initials “API” to identify their tribe
2. The SexBot – Nearly identical to it’s cousin, the Bot, the SexBot is designed with the aim of luring traffic to pornographic websites, or “dating” websites geared towards the sex industry. It is advisable not to try engaging with Sexbots, nor to click on their links, due to the high potential of encountering credit card scams or malware, or discovering, after one has given their credit card information that the majority of the “hot horny women” in these dating websites are not real but will only try to lure unwitting visitors to yet another “pay for use” website and again ask for more money from my credit card.
Identifying traits: short lifespan; strange avatars
3. The PoorBot - This grouping deserves its own category. These accounts are created by network marketers and MLM advertisers who lack the financial means to pay the $9.99/monthly fee to have their account automated.
Identifying traits: high number of tweets until exhaustion causes them to abandon their account; large following rate; few followers
4. The Celebrity - These personalities are immensely popular, have millions of fans, are usually in the music, television or film industry, and have discovered that twitter is a good way to counter their loneliness during long limo rides to and from the recording studio.
Identifying traits: verified account; gargantuan follower count; generally tweet about what they saw on tv, or who they had lunch with
5. The Humanist – These personalities believe in democracy and fairness and, therefore have made a public stand that they will follow back everyone who chooses to follow them. They often have little to say, except how they found a way to find more followers, or to ask others how they might get more followers.
Identifying traits: few followers
6. The Guru (Beginner) – These are generally entreprenuers and marketers who have discovered a niche they are interested in, and have proclaimed themselves an expert in that new field.
Identifying traits: short life span; low follower count; tweets links to their new website
7. The Guru (Lightweight) – Once a beginning Guru has been around a few months, they will begin to learn the ins and outs of their new field, as well as how to interact with others on twitter.
Identifying traits: enormous post rate; 2000 to 5000 followers
8. The Guru (Advanced) – These are gurus who will actually be able to have others substantiate their leadership in their chosen field. They are sometimes referred to as “whales”, but few know why.
Identifying traits: follower and following count above 10,000; high ReTweeting Ratio; interactive; usually post “Good to see you!” to various followers six to eight times a day.
9. The Guru (Extreme) – These are leaders in their field who have reached such a high state of recognition, they simply cannot keep up with their followers, and unfollow everyone except a few within their inner circle, and no longer interact with anyone else. They have now reached a state comparable to the Celebrity.
Identifying traits: astronomical follower count, low following count; low interaction; ReTweet only @mashable and @problogger articles; have “Social Media Expert” or “Web 2.0 Expert” on their profile.
10. The Bartlett – Those who know they need to post something, but cannot think of anything to say, will often mutate into a Bartlett. Their posts are usually written by Oprah, Emerson, Zig Ziglar, and Robert Frost.
Identifying traits: all tweets begin and end in quotation marks
11. The ReTweeter – Nearly identical to the Bartlett, ReTweeters will only quote others who are also using Twitter
Identifying traits: RT; LOL; RT; Good one!; RT
12. The Plagiarist – These are Bartletts and RetTweeters who have given up crediting others for their witty or profound sayings. (See the aforementioned Bots)
13. The Chatterbox – These are personalities who, for some reason, have decided to use social media to socialize. They will talk about their day, ask others about their day, ask questions and try to provoke what they call “conversation” in the twitter stream.
Identifying traits: Question marks and exclamation marks in most posts; pages and pages of #FF posts at least once a week
14. The Novelist – Those who cannot contain their musings in a mere 140 characters, but have not yet set up a blog, will often become novelists. They will send multiple posts, each continuing from the last, over a spreee of 15-60 minutes. A question and answer period usually follows, or a very long period of silence.
Identifying traits: A twitter profile page with all the posts backwards which must be read bottom-to-top; no URL in their profile
15. The Hall Monitor - These personalities use twitter as a sounding board for the way they believe twitter should and should not be used. They have usually been using twitter for more than a month. They will sometimes correct your typos and grammatical mistakes.
Identifying Traits: general disdain for @guykawasaki
16. The Guerrilla – These personalities enjoy engaging others, asking questions, or providing feedback to posts, after extended periods of inactivity. Often, you do not even know they were following you until they come out of the bushes. Catching them in the act is very difficult. They will generally post their questions while you are away and then retreat immediately. Many hours, or even days, will pass before they follow up with you again.
Identifying traits: low post count; low follower count; replies to them usually begin with “which post were you talking about?
17. The Pugilist - Similar to the Guerrilla, Pugilists are always looking for a fight. They will come out of nowhere and begin a conversation before demanding that you apologize for something you said, regardless of whether or not you actually said it. Often, they will spam your followers, urging them to block you for spamming.
Identifying traits: no followers; only a first name on their profile; sort life expectancy
18. The Navel Gazer – These personalities tend to live alone and come to twitter to discuss their thoughts and feelings about people and events they do not name. Formalized members of this group are required, by charter, to complain about the lack of interesting tweets in their stream at least once per day.
Identifying Traits: low follower count; occasional profanity; “Twitter sucks!”
19. The Agonizer – Those who have created a twitter account, but are not certain why they are there. They will change their avatar regularly, update, delete, and re-update their profile information. They will post quotes, then ReTweet others, before disappearing from the twitter stream forever.
Identifying traits: 100-500 posts; a final six-moth old posts stating “See you all tomorrow!”
20. The Mole – These personalities may appear to be an Agonizer to most, but to a select few, maintain contact solely by Direct Messages. They enjoy conversation, but are uncomfortable with both the bright light of the twitter stream and the intimacy of email. For reasons unknown, Instant Messenger does not seem to work on their computers.
Identifying traits: 100-500 posts, most saying “Check your DM!!!”
21. The Face in the Crowd – These personalities may be a form of Bot, but no one is sure. One theory is that they are future Guru‘s who have yet to choose a vocation and have created a twitter account in preparation for that celebrated day so they will have a host of followers instantly at hand.
Identifying traits: no name; no avatar; no posts, follow others for no apparent rhyme or reason.
22. The DJ Wannabe: Known to frequent the blip.fm running grounds, these people assume you do not have an i-pod of your own, and broadcast their musical whims to anyone who might listen. Thanks to a new literacy program at the Learning Annex, many former DJ Wannabe’s now write their own tweets, and some even have blogs now! Record scratching ain’t what it used to be.
Identifying traits: overly nostalgic, often use a confusing patois of slang when they switch genres too quickly.
23. The Multiple Personality Tweeter – A combination of any or possibly all of the above. Also known as the LoriPop (thanks to her suggestion in the comments below!)
Please notify me immediately if I have neglected anyone. Which disorder, or group of disorders, do you suffer from? (Myself, I have only been contaminated with three of these disorders, and the therapy has been unresponsive thus far.)






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the insomniac or adhd twitter….i only tweet when i have insomnia and then go in guns a blazing..sooo funny..soo stimulating and then burn out and am gone for weeks at a time…i have a few loyal followers…under 300…people follow us cause one of our oh so funny tweets has been rtd and then weeks later foget who the hell we are.
oh and writer groupies dont forget those
we are the ones who RT all you writers who blog and publish and such….
Hi Cynn! The vast majority of the people I follow & interact with are, like yourself, far below 1000 in the number of people they follow. I read your posts, and I’m trying to imagine, how any of the people who follow you could possibly forget who you are…
Thanks for making me laughing a lot. I thought I can’t laugh any more but looks like nobody said something really funny in this week
I probably suffer from too many of these to mention. I suppose if you had included something that was “positive” it would not be classed as a “disorder.”
When I started tweeting my plan was to stay on Twitter for about a week. Now I’m trying to decide if I should continue or leave.
I’ve gotten more followers than I’d ever dreamed of. However interesting conversations are few and in between for me these days.
Most of the time I feel invisible there. I’m lost in a sea of tweets, and tweeple. After reading your post it’s highly probable that I’ve done it to myself without even knowing it. Sigh.
This was very thought-provoking, David.
Melinda, Seems a DB issue when I made some updates deleted my witty reply to you. I wish I could remember…. but it was terribly witty I assure you! Thanks (again) for taking some time to comment!
You forgot the egomaniac. The one who thinks everyone hangs on their every word. Interacts with anyone who will talk to them and links to their website, blog, radio channel, video channel or any other channel they think people want to see because they made it. They can have a huge following and huge posts count because they are engaging on some level and some people will follow popular people just because they’re popular. They are similar to the novelist because they can post long conversations (with themselves). One of the single most recognizable traits of the egomaniac is the retweeting of tweets sent to them praising them or about them in some way. Always retweeting other people’s FFs or RTs of something they posted adding a TY.
As you can tell, these people annoy me a bit. I follow for a while to see if they’re for real or just stroking their ego. If the later is true, they are dropped pretty quickly. I really do read who I follow, so I don’t want to clog up my inspirational stream with I did this, Look at me, Listen to me, Its all about me even though I’m telling you I love you……enough already! LOL
I hope you’ll publish a list of positive personality traits of your Twitter friends. I think that would be wonderful, too. Love you! TJ
I tried Twitter, but I quickly tired of all the personality disorders. What I mostly found were self involved people with huge egos. I don’t blame Twitter. I’m sure it’s great for some people. I guess I just need more interaction. If I want to sit and read quotes all day, I’ll get a book. (and retweets of quotes? how lazy can you be? lol)
I do miss the old days when we used to chat.
Well, chatting is still an option, isn’t it? And emails. And letters. And journals written in crayon to be left like time capsules in the hidden compartments of mysterious wardrobes….
Oh no, I think I’m a chatterbox!!! If you ever @ me I will chat to you for sure
Thanks for that hilarious exposé David, I enjoyed it very much.
Chatting and email belong to yesterday. No one seems to share the information needed to connect. And no one writes letters these days, do they? How would we know where to send them? Maybe stuffing all the important stuff in a wardrobe is the way to go. If only my crayons weren’t all broken.
FANTABULOUS LIST. I was laughing the entire time. This could be a stand-up comedy skit. You know that the truth is funnier than fiction.
Keep it up.
love
Debby
http://twitter.com/DebbyBruck
Debby I think I was remiss in saying *here* that I think you’re Fantabulous too. But I know I’ve said it on Twitter more than once!
Two that I can think of off the top of my head (while I’m not scratching it thinking about something to tweet):
The Conductor: This person tweets from music sites, thinking that everyone needs to know what they are listening to. Because, of course, everyone should believe that their taste in music is as good as The Conductor thinks it is.
The Multiple Personality Tweeter: A combination of any or possibly all of the above. Not that I have ANY personal experience with this type at all.
Just sayin’.
Terrific post
Well thanks for that, Lori. Those are two great suggestions!
Almost rather obvious now that I pause to really think about it. Years of observation and research… pouring through journals… analyzing data… and that dreadfully messy tag-and-release-and-then-try-to-recover experiment we tried with the Guru-7′s last year… why are these two types NOT on the list?!?!? I am calling an emergency summit for 7 a.m. tomorrow morning with a mind to go over everything once again. There will be hell to pay. I assure you.
Perhaps, as a token of gratitude, we should name one of these disorders in your honour?
What an incredible honour, indeed! I now feel underdressed in pajamas and pigtails. Must don my gown!
If you’re naming one of them after me, would I be able to pick the Multiple Personality Tweeter?
Or as I prefer to call myself…
The Renaissance Tweeter.
I shall have my blogger minions complete this task later today!
David, thank you. I can not possibly think of a better birthday present than to be an official Twitter Disorder. You are the best.
*wipes away a happy tear*
Mine was easy: Chatterbox. Now I’m embarrassed. By the way, I laughed my way through the entire thing! Well played!
I do think your profile description as “prolific” is a much better word than “chatterbox”. We’ll use that instead when we’re talking in private.
But in the public ether… nearly 8000 tweets for @harrietglynn. Yep! Chatterbox!!!!
I have one.
The Dictator: Popular, cult-like status figure who claims to be for the people but in reality it’s to validate their rule. Suffer the consequences should you have the audacity to disagree with this person.
Oh. That is brilliant!
*applause*
I must be in deep denial. I have no diagnosis. Does that mean I can be a LoriPop? I really really wanna be Lori. Can I? Huh? Can I?
Heh. Of course you can be a Loripop.
Another category: Confused job hunter.
They set up a Twitter account, leave the Bio completely blank so you have no idea what they could do or where they are located if you COULD hire them, and send out a single Tweet that says “I NEED A JOB!”
No details. No name. No location. No other Tweets. I guess they expect that some will respond with an “I’LL HIRE YOU” Tweet?
That’s another great one Susan. Haven’t seen the job request tweets yet, but I have seen them completely blank, with no tweets whatsoever. Like a placeholder until they decide who they want to be…
How about the “Jekyll & Hyde” – a single person who has several Twitter accounts, one for their nice tweets, one for their profane tweets, one for their political tweets, one for their tweets about their favorite social cause, etc., etc. It can be disorienting when a) you are followed by an account you don’t recognize, who then tries to engage you in conversation, and then b) you find that this is one of your other followers wearing a different avatar and a completely different personality.
Full disclosure: I’m #13, a “chatterbox”.
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